Category Archives: Social Media

Social Media Marketing: More Than Just Marketing

What is Social Media Marketing?  Many people will quickly answer that social media marketing is marketing on the Internet using social media platforms like, Facebook, Twitter and Pinterest. While that is true, that’s only one part of it.  Social media … Continue reading

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4 Ways to Build Engagement on Social Media Platforms

As social media platforms increase at a rapid rate and the actual number of persons who participate in social media explode, it becomes more challenging to get your voice heard above the ‘noise’, and even more to get your message … Continue reading

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Social Media and Small Business – Basic Tips

Many small business owners recognize the connection between social media and small business, and the need to have an active presence online.  Whether you prefer to personally do all of your social media and online activities yourself or have someone … Continue reading

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5 Ways Businesses Can Use Social Media

Today’s post serves as a reminder to those business owners who know what to do but often spend so much time working IN their business, they they forget WHY they’re engaging in social media. These are only five of the … Continue reading

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How to Monetize Social Media Networking Efforts

Many people are still hesitant to jump too deeply into social media networking because they’re still not convinced that it works.  And many who are heavily involved in social networking are still not seeing any financial benefits.  As a result, … Continue reading

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Social Media Networking Tips for the Busy Entrepreneur

Social Media Networking can be time-consuming if not planned strategically so that your participation in social networks can be done efficiently.  The following are tips that can help you toward achieving this goal: Have a Social Media Networking Plan Know … Continue reading

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Where to Focus Social Media Time and Efforts

Whether you own a brick and mortar business, work from your home office, or have an online business, your time is precious and you have a lot to accomplish daily. Social media should be included in your marketing strategies, but … Continue reading

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How to Improve Your Social Media Strategy When You Target Local Area

As I talk with small business owners and solopreneurs in and around my local area, it becomes clear that many businesses are strictly targeted to just their local area, which may extend a maximum of 50 miles in either direction.  … Continue reading

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Social Media and Customer Service: Partners for Business Success

When we are young we listen to those who are older than ourselves, and we look to them for guidance.  As we grow older most people continue to look to others who are more experienced for guidance and to benefit … Continue reading

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LinkedIn Endorsements: Benefits of Endorsements and Recommendations

In Part 1 of LinkedIn Endorsements I quoted LinkedIn blog post about what the new endorsement feature means to them and why they’ve introduced it.  The question now is, “How will this new feature benefit you?” The truth is that … Continue reading

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