Just about everywhere you look online there are products designed to help you get traffic to your website. Facebook, for example, has become very focused on promoting paid methods of getting traffic, for example through Promoted and/or Sponsored Posts and Facebook Ads. Then there are those marketers who are huge proponents of Pay Per Click (PPC) ads.
All of the above, and many other paid methods, can be very effective and usually give faster results. However, it is possible to build a successful online business without paid traffic.
Free Traffic Sources
Many entrepreneurs and small business owners are currently operating their online business with limited financial resources. If you are bootstrapping then be assured there are free traffic sources that can be implemented., and are used successfully by marketers making five and six figures annually.
1. Search Engine Optimization
With the various Google updates SEO has become more challenging, but it remains one of the most effective ways, if not the most effective way, to get free traffic. It does take more time and effort and the results can be slow to see. Certain factors are key to success: ,
a. Taking action consistently
b. Providing good, relevant content
c. Being targeted in your niche
d. Getting backlinks, which are like votes, to your website
2. Video Marketing
Many of us hesitate to do videos because we may not like to be in front of the camera, but there are many other methods, including doing PowerPoint Presentations with voice-overs. There are several advantages to video marketing:
a. You can brand yourself in a short time
b. Videos can be uploaded to many video-sharing sites quickly
c. You are perceived as an expert on your topic so that people want to learn more about what you do and visit your website
d. You can get lots of backlinks from the video-sharing sites.
3. Social Media Marketing
Social Media can be very effective for driving traffic to your website, especially when you take advantage of the various options.
a. Social Media sites like Facebook Fan Pages, a well-optimized LinkedIn Profile, followers on Twitter, among others are great for inviting your connections away from those social settings and back to your website where you can continue to build relationships with them.
b. Then there are sites like StumbleUpon and Digg that can generate traffic back to your website.
For each of these to be effective you must stay in the conversation. Your followers must get to know you as someone who has meaningful content to share, and they must also want to interact with you as they get to know, like, and trust you.
The key to using free traffic sources to grow your online business is to be consistent. Consistency with high quality content, and consistency with your message to your target market.
What are some other free traffic sources you use in your business to get traffic to your website?